When someone is searching for your service,
will they find you ... or your competitors?
A web site does not have to be complicated in design or expensive to maintain. Just review the components involved and consider the ongoing costs of a basic web site:
Promotions and coupons
Policies: Terms and Conditions
Free Samples or Free Consultations
FAQ's (Frequently asked questions)
Staff Biographies (Roles and/or Departments)
Links to complimentary, non-competitor sites
Glossary of Terms relevant to your industry
Product or Service Comparison Chart
Photos of your facility
Photos of Service or Product Offering
Driving Directions, Hours of Operation, & Map
Embedded Video or Slide Show
Avoid link farms & unrelated link exchanges
Do not utilize mass URL submission services
Do not pay Yahoo for a business URL submission
Do not neglect your site.
Neglecting your site can impact your
visibility over time. Periodic maintenance and updating are
needed to keep your site search engine friendly.
Engines and directories must provide quality and relevant content to their users. If they fail to do so, sponsors will discontinue advertising through them. Therefore, the engine spider bots crawling your pages may consider your site irrelevant or expired. Your listing could drop out of site or, worse, be eliminated from their index entirely. They have to be picky in order to keep sponsors happy and remain profitable.
Visibility of your Site
Visibility can fluctuate due to changing criteria of search engine and directory algorithm programs. You can be #5 one day then fall from sight a week later.
Rich content, structure, and proper coding are just some of the vital components of a search friendly site.
Visibility can fluctuate monthly, however, over time, and in some cases, years, my clients continue to benefit from great search engine results for their listing. I am not aware of any other local designer who offers live search links to demonstrate ability and a track record of success. You need this evidence to make an informed decision when selecting a web designer. Ask to see live links to searches for several of their client sites. The search should not contain the site's company name, as most people conducting searches will not know this information when seeking a service or product.
Web Site Cost Recovery
In some instances, the first few online visitors/customers from whom you derive revenue will cover the initial cost of publishing your web site. Thereafter, the rest, as they say, is gravy.