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Components of a Web Site:
- Domain Registration (see tip below)
- Web Site (files & images, etc.)
- Host Server (see below)
Web Site Ongoing Costs:
- Annual Domain Renewal Fee
- Monthly Hosting Fee
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Maintenance
- Who's going to maintain the
site?
- How often will it need to be
updated?
- Who is going to respond to
inquiries?
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How are you going to promote the site?
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Advertising (Print or Pay-Per-Click campaigns)
Web Site Design Preparation Tips:
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Identify competitors (online and offline)
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Gather existing brochures, literature, graphics
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Domain Registration Log-In ID & Passwords
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Choose product/service branding to be used
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Content to Include (see considerations below)
Web Site Content to Consider:
- Promotions, coupons, & rebates
- Satisfaction Guarantee
- Policies: Warranty, Returns, Shipping,
- Free sample of product or service - FAQ's (frequently asked questions)
- Newsletter
or Press Release
- Describe the company & staff qualifications
- Announcements -
Links to complimentary, non-competitor sites -
Glossary of Terms relevant to your industry
- Counter/Traffic Statistics
- Product or Service Comparison Chart - Photographs of facilities and/or products
- Driving Directions, Map, Contact Information
- Photo Tour
Other Ways to Promote your Site:
- Print it on your street sign
- Print it on vehicle signage
- Pay-Per-Click Campaigns
- Stationery, brochures, & business cards
- Uniforms, T-Shirts, Pens & Other Promo Items
- Include it on voicemail or answering machine
- FREE business cards (see below)
- Free printed marketing materials (see below)
- Avoid link farms & unrelated link exchange
- Do not utilize mass-submission services!
- Do not pay Yahoo for business URL submission
- Keep a business card on you at all times
- Miss no opportunity! |